From playful and irreverent to sophisticated and refined, brand identities, advertising campaigns and immersive experiences brought the different personalities of José Cuervo to life, creating meaningful connections with their audiences.
Brand identity + advertising
Role: Art Director
Agency: Arnell GroupMaking it irresistible
JOSE CUERVOCuervo Especial advertising campaign
A cheeky campaign with a refreshed visual expression that brought a contemporary edge to the brand.
Cuervo Clásico brand identity + advertising
A visual identity and advertising campaign introducing a new silver tequila, with a lighter, fresher expression that builds on Cuervo's recognizable brand elements.
Cuervo promotional toolkit
A collection of creative concepts and tools developed to bring the brand to life through events and consumer experiences.
Cuervo Nation logo and brand experience
An immersive, island-inspired experience created to bring the Cuervo community together through events and celebrations.
Cuervo Tradicional advertising campaign
A campaign celebrating the tequila's Mexican heritage and the ritual of enjoying it ice-cold.
Cuervo Reserva de la Familia Platino advertising campaign
A refined photographic campaign highlighting the craftsmanship and premium character of the tequila.