Leading-edge science to improve lives
MSD / MERCKChanneling the energy of pioneering science into progress that moves health and life forward.
Brand anthem + Lipfendra product identity
Role: Associate Creative Director
Agency: Siegel+Gale
The first oral PCSK9 inhibitor to significantly lower LDL cholesterol, Lipfendra opens new possibilities for heart health. Its identity evokes energy flowing freely, expressing vitality, movement and a healthier life ahead.
Final market packaging